Apeejay Tea Limited is one of the oldest tea companies in the world. Over the years, it has perfected the art of producing the best of blends, which hold their competitive position in the world tea market. Apeejay Tea, formerly Assam frontier Tea Ltd was incorporated in the year 1977.

During the year 1988-1989, the company launched tea in packets under the Flurys brand name to make available the best quality Assam tea direct to the consumers. The product was initially launched in New Delhi followed by Mumbai and Kolkata. During the same year, the company extended more areas under tea, modernize factories and add plant and equipment to cope with the increased production. During the year 1995-1996, the company successfully entered the market in Germany and established. 

During the year 1995-1996, the company acquired of 74% of paid up equity share capital of Empire Plantation (India) Limited and Singlo (India) Tea Co. Limited. During the year 1997-1998, the company developed new market in Pakistan. During the year 1999-2000, the company launched its website, teastall.com.

During the year 2000-2001, the company launched several social welfare and infrastructure development projects for the amelioration of the general living conditions of the people residing in and around the tea estates. During the year 2002-2003, the company increased installed capacity of tea from 16,200 Kgs. in thousand to 20,577 Kgs. in thousand. 

During the year 2004-2005, the company name was changed from AFT Industries Limited to Apeejay Tea Limited and in the same year the company modernized its factories in order to produce best quality of tea in the most cost effective manner. 

During the year 2005-2006, the company set up a joint venture, Apeejay Tea (Panama) Inc, for the purpose of business acquisition. During the same year, the company acquired Typhoo, UK's third largest tea brand and an over 100-year-old iconic British brand. This was India's second largest global FMCG acquisition and the 7th biggest corporate takeover by an Indian company.